Younger shoppers rarely shop the whole supermarket, with most just visiting 5 Aisles or fewer on an average trip

Younger shoppers rarely shop the whole supermarket, with most just visiting 5 Aisles or fewer on an average trip. Knowing where and how to engage with them, often outside your own aisle, is more crucial than ever. Our unique methodology allows us to pinpoint these opportunities. Speak to us for more information.